Riley × Aviva Stadium

Free Period Products at Ireland's Most Iconic Sporting Venue

Introduction

Riley partnered with Aviva Ireland to make Aviva Stadium the first major Irish sports and events venue to provide free, sustainable period products across all facilities.

Periods are a normal part of life, yet for too long, live events and sports venues have treated them as an afterthought. This partnership changes that. By placing Riley’s organic period products in every bathroom and changing room at Aviva Stadium, Aviva Ireland and Riley are setting a new standard for inclusive, people-first venues.

With over one million visitors passing through Aviva Stadium each year, the impact is immediate and significant, sending a clear message that access to period care is a right, not a luxury.

The Challenge

Despite growing awareness around menstrual health, public venues, including sports stadiums, have been slow to address a simple, practical need. The data tells a stark story:

82%

of people who menstruate have struggled to find period products in a public venue

62%

have left an event early due to lack of access to period care

85%

say period stigma affects their confidence in sport

82%

have skipped or changed exercise plans because they felt unprepared

The Solution

Riley’s period care products, made from organic cotton, are now available free of charge across Aviva Stadium, including:

All female bathrooms
All accessible bathrooms
Player and referee changing rooms

With nearly 100 facilities across the venue, the rollout covers every corner of the stadium where it matters most. It was launched in May 2026 alongside a historic Women’s Six Nations fixture, a deliberate signal that inclusive facilities and the growth of women’s sport go hand in hand.

Riley’s organic cotton products are free from harmful chemicals, making them better for bodies and, thanks to plastic-free packaging, better for the planet, directly supporting Aviva’s wider sustainability ambitions.

"Access to period products shouldn’t depend on where you are or what you’re doing. Period care is a basic part of inclusion, yet too often it’s overlooked in public spaces. Our partnership with Aviva has already made a real impact by showing what’s possible when organisations take meaningful action. Together, we can change the game and ensure that sport and live events are places where everyone is supported, considered and valued."

— Fiona Parfrey,

Riley co-founder

Impact & Results

The partnership delivers value across three dimensions:

For fans and visitors

No one has to leave a match early, miss a concert, or sit through an event in discomfort. Free, accessible products remove a real barrier to a good experience.

For players and officials

Changing rooms are stocked so athletes and officials can focus entirely on performance, not logistics.

For the venue

Aviva Stadium signals to its 1 million+ annual visitors that it is a genuinely inclusive, forward-thinking venue, one that considers the real needs of every person walking through its doors.

Recognition for meaningful action

Aviva’s sponsorship team received the Sustainability Superstar Award at the annual Aviva VIVA Awards 2026, highlighting its partnership with Riley as part of the work recognised.

For organisations like Aviva, introducing period care is also a visible way to put wider commitments to inclusion, wellbeing and sustainability into practice. It gives people access to an everyday essential while helping normalise conversations about menstrual health in sport and public spaces.

We’re proud to play a part in Aviva’s wider sustainability programme and delighted to see the team behind this work recognised.

Their commitment shows how thoughtful, practical changes can help create a more welcoming experience at one of Ireland’s most iconic venues.

"Anyone who has ever been caught out at an event knows how stressful it can be to realise there’s no access to period products when you need them. Too often, this means people can’t enjoy sport, concerts or live events, or feel forced to leave early. As long-standing supporters of women’s football and rugby, we want to play our part to ensure Aviva Stadium is a place where inclusion is backed up by practical action. By partnering with Riley, we’re helping to normalise period care in public spaces and ensure that inclusion is visible and practical."

— Caroline Cummins,

Sponsorship Manager at Aviva Ireland